TGDS Graduate Logan
Canadian designer Logan Shellborn spends her days painting, memorising Pi, contemplating the mysteries of the universe and of course doing amazing design work!
Hey Logan! Tell us a bit about you?
I live in a small town in the Canadian Rockies. I like using both sides of my brain. Some days I’m lying on the ground painting, other days I’m busy memorising digits of Pi or contemplating the curiosities of the universe. Occasionally, I’m doing them all at once.
Lux Tea - Logo & Packaging Design
What or who inspired you to be a designer?
My Dad. As a designer himself, he taught me to be curious and to think a bit beyond what is expected.
What are you up to in the design world at the moment?
I work as a graphic designer for a communications company in Canada. We’re a small crew, but we like to think big.
Nude Vodka Soda - Corporate Identity Design
What is your favourite part of the design process?
The moment everything finally clicks into place, when all of your research and ideas come to the fore in a final product. It’s like placing the last piece of the puzzle.
This surprise element in this job is very exciting.
Magnus Carlsen - Feature Article Design
You were really into all sorts of design disciplines at TGDS, branding, campaigning and even packaging.
Have you a fav?
I enjoy branding. I have a hard time only making a logo without thinking of the greater possibilities of the brand.
Triple Peak - Corporate Identity Design
Tell us anything you would like to about your featured works.
For an ad layout, I photographed an existing product from a favourite beverage company of mine.
For a magazine layout, I chose an article about Magnus Carlsen, the world’s greatest chess player. He’s different from what you might expect a chess grandmaster to be like. He’s football-mad, mobbed by girls, and easily bored. I echoed his contradictory personality in my layout by means of black and white images with large interruptions of bright green paint strokes.
For packaging design, I invented a tea company I wish existed. I researched what the competitor products were doing and made a design that would stand out on the shelf.
What did you love most about studying design?
I loved going back to basics. Learning about design principles and thinking is so important, especially before jumping on the computer.
What’s your dream design job?
Don’t hold back!
I want to both enjoy and be challenged by the projects I’m working on. I also want to work with a team that isn’t afraid to ask questions and challenge the way things are done.
Check - Corporate Identity Design
What would you say to someone about to embark on their own journey in design?
Stay curious. There’s so much inspiration and beauty around for those who look. Don’t just think outside the box, jump outside the box and run around!
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