TGDS Graduate Laura

The thing I loved most about studying design was the continuous shift in perspective on the world around me. Simple day to day events such as grabbing a coffee or going to the supermarket are all the sudden exciting and inspirational.

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Laura Cassidy
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Hey Laura. Tell us a bit about you?

Hello! I’m Laura a Sydney based creative drawing inspiration from vintage design and natures simplistic beauty. I am a firm believer in white space and clean, intelligent design. “Make it simple but significant.”

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Laura - Personal Identity Design

What or who inspired you to be a designer?

So many things inspired me take up design. I have a close relationship with my dad who is extremely successful in film & media. This was a big contributor to my sparked interest in photography. From there, I found myself taking photos of obscure patterns and shapes, leading into a more passionate interest in all aspects of design around me. From a young age I flirted with the idea of a career in the creative field but could never decide which one. In the end, Graphic Design was the only path that satisfied all aspects of my creative passions.

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Mood - Packaging Design

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What are you up to in the design world at the moment?

With so much time on my hands whilst the world is on pause, I have been connecting and collaborating with small, mainly woman owned business’ in my local area. This has been extremely rewarding. Not only have I been building my portfolio and skill set, but I’ve also been able to assist others with their brand visions and strategies. Woman inspiring woman is a magical thing.

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Mood - Packaging Design

What is your favourite part of the design process?

Application - without a doubt. It is such an exhilarating experience to see your design materialised for the first time. I like to work closely with my clients, meaning they are privy to many stages of the design process. There is a sense of collaborative excitement shared throughout the experience but there is no better feeling than witnessing the awe and emotion they display when they see their vision in come to life.

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Watsons Bay - Visual Identity Design

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You were really into all sorts of design disciplines at TGDS, branding, campaigning and even packaging.
Have you a fav?

Campaigning was an empowering experience. Not only did I expand my knowledge on a topic take very seriously, but I was also able pass my knowledge onto others in a way that was captivating and effortless. With such important information on display, it was crucial that the words “spoke for themselves” (pun intended)

I remember reading a sentence in the course theory stating, “This study is designed to teach you to fall in love with type.” As I designed my Endometriosis campaign, that sentence played over and over in my mind. It’s true, I had fallen in-love with type.

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Ballpark Music - Magazine Layout Design

Tell us anything you would like to about your featured works.

None of my featured works look even remotely like what I had initially imagined. With continuous refinement and growth, design is much more calculated than I once thought but that only makes final product that much more rewarding.

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Thirsty Boi - Layout & Photography

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What did you love most about studying design?

The thing I loved most about studying design was continuous the shift in perspective on the world around me. Simple day to day events such as grabbing a coffee or going to the supermarket are all the sudden exciting and inspirational.

What’s your dream design job? Don’t hold back!

Inspired by the journey of Jon Contino, my dream job is to freelance. I dream that one day people will seek my service because they are drawn to my style and trust my artistry.

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#ENDometriosis Stigma - Campaign Design

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What would you say to someone about to embark on their own journey in design?

No two days will be the same. A design you are in-love with at 7pm on Monday, you may detest at 8am on Tuesday. Use the two perspectives collaboratively. Remind yourself what you loved about the design and use the aspects that you dislike to evolve and refine your work. NEVER bin your ideas, no matter how much you may dislike it at the time. You never know what might inspire you in the future.

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The Glowing Tan - Logo & Illustration Design

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“I dream that one day people will seek my service because they are drawn to my style and trust my artistry.”

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Mollie Larkin Florist - Logo & Illustration Design

Ready to get Started?

You can enrol any day of the year. As we are online and training is self paced, there is no pressure. Enrol when you are ready to start, from anywhere in the world.
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